Parent hub for the operating company, portfolio, partnerships, and future app directory.
Northbound Operator
The operating layer for local service apps.
Northbound Operator is the parent system behind YardNow. YardNow is the first live product, but the bigger model is simple: build one tight service route, prove demand, then reuse the playbook for adjacent recurring jobs.
Live YardNow customer, worker, property, and ops product.
Verified email sending domain for transactional updates and customer follow-up.
How It Works
Build one route, then compound it.
The money is not in launching ten random marketplaces. The money is in learning how to sell, dispatch, verify, and retain one repeatable route, then letting the next service inherit that machine.
Pick an ugly recurring job
Start with a narrow service people already pay to avoid: dog waste, pet stations, litter refresh, or outdoor repeat chores.
Make it bookable
Use upfront pricing, access notes, photos, accounts, and support records so the service feels safer than calling a random vendor.
Route it tightly
Prioritize recurring customers and dense ZIP clusters so every stop improves worker utilization and margin.
Repeat the playbook
Once one route works, add adjacent services or launch the same operating system in another market.
YardNow proves the route.
Dog poop cleanup is unglamorous, recurring, photo-verifiable, and dense enough to route. That makes it a strong first wedge for the Northbound Operator model.
View YardNowProperty contracts
Apartments and HOAs turn the same cleanup workflow into larger recurring monthly accounts with pet-waste station service and common-area sweeps.
Only add what compounds
CatBox Refresh is demand capture now. Private-label litter, leaf pickup, and other chores come later only when they increase customer value or route density.
Decision Filter
What Northbound should do next.
- Use YardNow as the first proof point before launching more apps.
- Keep each service app narrow, priced, and route-friendly.
- Share the same account, storage, notification, and ops patterns where possible.
- Make every new app answer one question: does it increase route density or customer value?
Daily operator loop
One cron now runs Northbound checks, YardNow revenue follow-ups, property lead follow-ups, source leaders, and the owner digest.
Revenue follow-ups
Post-job upsells and property quote nudges run through the same operator loop instead of separate overlapping automations.
Source money map
Every launch link rolls into ops so the hub can see which channel, ZIP, and app surface is creating money.
Expansion gate
New apps only get promoted when they improve route density, recurring value, or the shared operating system.